38 min listen
S3 Episode 5: Unleashing Value with ABM and Product Marketing
FromThe Marchitect
ratings:
Length:
46 minutes
Released:
Jun 15, 2023
Format:
Podcast episode
Description
Generating revenue is a team sport. But what is it about modern revenue leaders that make them great team captains?How do you capture and create demand in SaaS organizations with the help of Product Marketing and ABM? What processes do you build to bridge these two? Join host Rowan Noronha, Founder of the Product Marketing Community, and guest host Sam Jacobs, Founder, Pavilion as they explore the interlocks and intricacies of value and revenue generation with modern revenue leaders Latane Conant, CMO 6Sense, and Dustin Deno, CRO Affinity.
Released:
Jun 15, 2023
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect