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Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)

Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)

FromThe Marchitect


Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust)

FromThe Marchitect

ratings:
Length:
38 minutes
Released:
Jul 12, 2021
Format:
Podcast episode

Description

What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to take us in the right direction for 2021 and beyond. During this podcast, our Editor-in-Chief, Megan Heuer, talked to the CMOs of Gong, Drift, and Lessonly, and the Wanderlust Group about what it means to throw out what we once knew and adapt to b2b decision maker's new expectations, spending, and buying behaviors
Released:
Jul 12, 2021
Format:
Podcast episode

Titles in the series (38)

Presented by Pavilion, Powered by Casted & Produced by Share Your GeniusThe tide has turned, b2b buyers and sellers interactions have changed. Introducing a podcast series, The Marchitect, for b2b (product) marketing executives. Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams. The Marchitect is an easily digestible way to learn from your peers as you aspire to be an Architect of Growth.Welcome, and enjoy this podcast.Visit https://www.productmarketingcommunity.co to get access to all of the latest and greatest product marketing content!