38 min listen
GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
ratings:
Length:
47 minutes
Released:
Jan 25, 2018
Format:
Podcast episode
Description
Ever wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares with us the difference between “champion” and “challenger” campaigns and how to split your marketing budget between the two.
Released:
Jan 25, 2018
Format:
Podcast episode
Titles in the series (100)
GMT009: Peter Sum - Growth Manager at OpenCare by Growth Marketing Today