SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and help frustrated product and marketing teams use customer insight to guide innovation and identify untapped growth opportunities. In this episode, Katelyn reveals her step-by-step process in helping companies identify their best customers and trigger them to buy more. For the show notes, key takeaways, tweetable quotes from Katelyn and other valuable resources, go to https://growthmarketing.today/044