In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.In this episode, you’ll learn:
Tips and strategies for acquiring more users
A subtle mindset shift to make your marketing more effective
What content should be free, and what should be paid for
Why Katelyn transitioned away from launches and courses

Links & Resources
Episode 061: Rachel Rodgers – Simple & Consistent: How To Build an 8-Figure Business

April Dunford
Nathan Barry: Authority

Katelyn Bourgoin’s Links
Customer Camp
Follow Customer Camp on Twitter

The Why We Buy newsletter

Jobs-to-be-Done
The Trigger Technique
Twitter thread about The Trigger Technique

Follow Katelyn on Twitter