48 min listen
076: PJ Taei – Video Monetization & Handling Competition as a Bootstrapped SaaS Company
076: PJ Taei – Video Monetization & Handling Competition as a Bootstrapped SaaS Company
ratings:
Length:
57 minutes
Released:
May 15, 2023
Format:
Podcast episode
Description
In today’s episode, I’m joined by PJ Taei, Founder and CEO of Uscreen, an all-in-one video monetization platform for content creators that helps them build their brands and grow their businesses. The creator economy has changed a lot since PJ first founded Uscreen in 2015. And in that time PJ has managed to grow Uscreen to $20 million a year in revenue, representing sought-after clients and their channels, like Yoga with Adrienne and Justin Rhodes’s streaming platform, Abundance Plus. Our conversation gets into some pretty fascinating topics, like what to do when major competitors enter your field, the trial and error involved in getting your pricing right, and why true fans are so valuable for content creators looking to monetize. PJ also sheds light on what motivated him to bootstrap his company and expands on why it’s so important to stay in touch with the needs of your customers as you grow!In this episode, you'll learn:
How Uscreen supports creators by helping them sync their offerings on one platform.
What helped PJ recognize the need for a service like Uscreen.
When to fear a major competitor coming in and why you should never underestimate a small company.
The importance of continued focus on the customer as you grow along with actionable advice on how to stay in touch with their needs.
How to find the right balance between trial periods, free content, and attracting paying customers.
Why PJ decided to bootstrap instead of pursuing funding and what he has learned from the experience.
Links & Resources:UscreenUscreen on YouTubePJ Taei’s Links:PJ’s websitePJ’s emailFollow PJ on LinkedInFollow PJ on TwitterFollow PJ on YouTube Listen to PJ’s Podcast
How Uscreen supports creators by helping them sync their offerings on one platform.
What helped PJ recognize the need for a service like Uscreen.
When to fear a major competitor coming in and why you should never underestimate a small company.
The importance of continued focus on the customer as you grow along with actionable advice on how to stay in touch with their needs.
How to find the right balance between trial periods, free content, and attracting paying customers.
Why PJ decided to bootstrap instead of pursuing funding and what he has learned from the experience.
Links & Resources:UscreenUscreen on YouTubePJ Taei’s Links:PJ’s websitePJ’s emailFollow PJ on LinkedInFollow PJ on TwitterFollow PJ on YouTube Listen to PJ’s Podcast
Released:
May 15, 2023
Format:
Podcast episode
Titles in the series (77)
005: Self-publishing with Justin Jackson, Sacha Greif, and Paul Jarvis (Part 2): This is part two of the live event Sacha Greif and I put together in August of last year. As a reminder, you can watch a video of the event here, and you can listen to part one here if you missed it. Enjoy part two of The Self-Publishing Hangout! Sacha, J by The Nathan Barry Show