In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses.Wes is fantastic at course design. Before Maven, she did a bunch of amazing things working with a lot of different creators.We talk about the State Change Method, which is something I use to make my presentations much more interesting. We talk about building an audience on Twitter. We also talk about course design, cohort-based courses, and a lot of other fun things.In this episode, you’ll learn:
Tips for writing short-form content that boosts engagement
A big advantage Twitter gives you over other platforms
How to know if your content is ready to publish
Why cohort-based courses are so lucrative

Links & Resources (H5)
Seth Godin
altMBA
Gagan Biyani
Wes Kao’s Links (H5)
Maven
Wes’ website

Follow Wes on Twitter

Wes’ blog post: Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit

Wes’ blog post: The State Change Method: How to deliver engaging live lectures on Zoom