Anne-Laure Le Cunff is the founder of Ness Labs, which applies neuroscience research to productivity and creativity. In addition to writing articles and running a growing community, Anne-Laure also writes a newsletter subscribed to by over 25,000 “mindful makers”. In this conversation, we talk about building up a newsletter audience from zero. Anne-Laure tells us why newsletters grow differently from other platforms, like YouTube channels, and why you shouldn’t get discouraged when your subscriber numbers hit a plateau—often, if you just keep writing and sending great emails, the next wave of growth is right around the corner.We discuss the difference between Twitter and SEO as channels for gaining new subscribers, and the importance of saying “no” to all the things your business shouldn’t focus on right now.Anne-Laure also explains why she’s not pursuing brand awareness for her newsletter, and why she’s focused on maintaining the contract with her readers first and foremost.Links & Resources
Chris Guillebeau
Tropical MBA Podcast
Product Hunt
Hacker News
Quick Chat with Anne-Laure Le Cunff of Ness Labs - The Indie Hackers Podcast
SparkLoop & ConvertKit
The Nathan Barry Show e017: David Perell – Mastering Twitter to Grow Your Newsletter and Make Money - Nathan Barry
Anne-Laure’s Links
Website: Ness Labs - Make the most of your mind

Twitter: @anthilemoon

Subscribe to Anne-Laure’s Newsletter
Episode TranscriptAnne: [00:00:00] Saying no. And always asking yourself, why am I doing this? And is it the right thing to do? That’s the most important thing I thinkNathan: [00:00:13] In this episode of Art of Newsletters, I’m joined by Anne-Laure, talks about her journey from a product marketer at Google to running a very popular fast-growing newsletter. We talk about how she’s earning a living her fresh products and so much more. So let’s dive in. Anne-Laure, thanks for joining me today.Anne: [00:00:30] Thanks for having me, Nathan. Nathan: [00:00:31] So I would love to start with just why you started a newsletter. You’ve got a newsletter that’s quite popular now, you know, you’re, well-respected in, uh, all of our friend groups and all of that got a course that came out a ton of things. But going back to the beginning when you’re like, all right, I’m going to create a MailChimp account.When I get going, like, what was the impetus behind that? Anne: [00:00:54] Initially that was more of a personal challenge. I went back to university a couple of years ago to study neuroscience and I wanted to have a forcing mechanism to write about it. And I’m someone who actually feels quite uncomfortable with disappointing people.So publicly committing to sending a weekly newsletter about the topics I was studying at school was a way to force myself. To keep on doing it. I didn’t want people to be like, where’s the newsletter. I should say she would have it. Right. So that’s like, that’s where I was just, I just told people, Hey, every Thursday you can expect an email about when you were a science for me.Nathan: [00:01:35] Yeah. So were you able to hit the every Thursday? Did you stay on that? Anne: [00:01:40] Actually pretty much. So I only missed three newsletters. In one year, two of them were planned. The other one is when was when I lost my grandmother and that was on the day I was supposed to send a newsletter. And what’s crazy is that I almost went like, okay, I don’t want to think about it.I’m going to keep on writing. And then I was like, that’s like, no, that’s not healthy. Are you doing stuff? Writing? This is okay. And, um, the two other times, I actually announced it in the, the edition before, because I read it out about mental health and balance and mindful mindfulness. And this is part of it too, knowing when it’s better to just skip one newsletter so you can stick to it over the long run.Rather than burning out because you’re trying to be overly sustainable to a point where you’re hurting your own mental health. So I did skip a few on