Today’s interview is with Nathan Baschez. There aren’t too many people more familiar with the creator economy than Nathan. He started his own company with Hardbound and was the first employee and VP of Product at Substack in the early days.Now Nathan runs a company called Every, which is a bundle of premium newsletters. In this episode we dive into how Nathan creates tons of high-quality content every week, and how to facilitate your ideas with a newsletter “mastermind” group.We also get into a great discussion about pricing and churn for premium newsletters, and what it means for creators to have Twitter, Facebook, and other big media companies getting into the newsletter game.Links & Resources
Gimlet
The Nathan Barry Show 023: Tiago Forte – Building a Second Brain & Lessons From a $1M/yr Newsletter
scuttleblurb – A Value Investing Blog
Clubhouse: Drop-in audio chat
Andreessen Horowitz - Software Is Eating the World
Slow Boring
Substack
Teachable: Create and sell online courses and coaching
Gumroad
Nathan Baschez’s Links
Every
Twitter: @nbashaw

Episode TranscriptN Baschez: [00:00:00] At the end of the day, writing is an act of communication. It’s a good form of communication. When you have thought deeply about what you want to say, and you’ve really crafted it, but in order to get to that point, you want to start with the more informal, casual, everyday way of talking. I think the feeling that this is a fascinating conversation is the key thing we want to get to because that’s the spark that you’re trying to like recreate for readers down the road. Nathan: [00:00:29] Today’s interview is with Nathan Baschez. There aren’t too many people more familiar with the creator economy than Nathan. And so it’s really fun to talk to him. He’s got a great background. He started his own company with Hardbound and he was the first employee and VP of product at Substack in the early days.And he was at Gimlet Media for awhile. And now he’s running a company called Every, which is a bundle of premium newsletters. They’re really focused on incredibly high quality content. And this episode we dive into how to write great content, facilitating your ideas with sort of a mastermind group.There’s a fun discussion around that. We talked about Twitter and Facebook and others getting into the newsletter game and what that means. Otherwise monetize your newsletter pricing churn. There’s actually, it’s a great discussion on insurance. You’re gonna want to stay tuned for that. Anyway. There’s a lot of good stuff,So let’s dive in and I’d love for you to meet Nathan.Nathan. Welcome to the show.N Baschez: [00:01:20] Thank you for having me.Nathan: [00:01:22] Yeah, well, we can have the Nathan and Nathan talk newsletters show.N Baschez: [00:01:27] Two white guys named Nathan talk in the newsletter business.Nathan: [00:01:31] Exactly. We have all the diversity of newsletters represented right here. I just want to call it out right away. So I love, first at a high level for you to tell listeners whatever he is and, you know, kind of where it’s at right now and, and what you and Dan have done with it.N Baschez: [00:01:50] Yeah, totally. So Every is a bundle of business-focused newsletters. And basically we cover right now, mostly strategy productivity, and then we’re kind of getting into some industry specific stuff, but that’s pretty nascent. So we have a newsletter that covers the passion economy called Means of Creation.We also have some podcasts that we do that are kind of, they’re very related to the newsletters, but basically it’s just this cluster of people that work together to create cool stuff. But there’s kind of, a lot of, we don’t really publish anything under the Every name. We publish it all under one of our individual publications.And each of those are incredibly kind of like specific is the goal. and, the interesting thing about our bundle is we’re structured as this. Thing that we’re calling a writer collective where it’s somewhere between get