In today’s episode, I sit down with investor, entrepreneur, and content creator, Sahil Bloom (in front of a live audience) to unpack the key strategies and lessons that will help you achieve longevity and sustainability in the creator economy.Sahil has had a fascinating journey, transitioning from the world of private equity to making a name for himself in the creator economy (his bi-weekly newsletter alone has more than 400K subscribers). Upon entering this new sector, Sahil found himself occupied with the question of how to ensure longevity and set about putting together the ideal business operating system for content creators. In today’s conversation, you’ll get a behind-the-scenes look at how Sahil built a thriving ecosystem as a content creator by acquiring businesses that would resonate with his audience and partnering with the right collaborators. You’ll also hear Sahil’s answers to live audience questions where he sheds light on finding the right partner, knowing when to pivot, and the future of the creator ecosystem.In this episode, you'll learn:
Sahil’s unique transition from private equity to the creator economy and how he became one of the first people to popularize the use of long-form on Twitter.
The power of building an audience with whom your work resonates, rather than chasing vanity metrics.
Inspiration-driven content creators versus operation-focused creators, and how to figure out where you lie on the spectrum.
Putting strategies in place as a content creator that will outlast the need to create new content on a daily, weekly, or monthly basis.
The creator flywheel as the operating system for your business and advice on how to find the right collaborators.
Insight into how Sahil has grown his business ecosystem, how he runs it on the back end, and how to turn your cost centers into profit centers.
Links & Resources:The Sweaty StartupWait But WhyJustin WelshTim FerrissSahil Bloom Links:Sahil’s websiteFollow Sahil on LinkedInFollow Sahil on TwitterFollow Sahil on InstagramFollow Sahil on YouTubeFollow Sahil on TikTokSubscribe to Sahil’s newsletter