Byrne Hobart is a chartered financial analyst who loves writing about the intersection between finance and technology. He writes The Diff, one of Silicon Valley’s most popular newsletters. In this episode, we dive into how Byrne launched his newsletter, how much he’s earning, and how he publishes five times a week!You’ll learn why Byrne isn’t worried about pirates getting their hands on paid newsletters, and why you should worry about selling hard enough, instead.Byrne talks about how to build recurring revenue, and writing for different types of readers. He also points out an important factor that affects the churn rate of your newsletter!Byrne shares further insights on using free social media to lead people to the channels you monetize, and why he competes for readers’ highest-value time, instead of appealing to the lowest common denominator.Links & Resources
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Byrne Hobart’s Links
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Medium: Byrne Hobart on Medium

Twitter: @ByrneHobart

LinkedIn: Byrne Hobart

Episode TranscriptByrne: [00:00:00] I wasn’t really thinking of the paid newsletter as this is going to be the main thing I do. you look at tech companies, they often have multiple lines of revenue, one thing they do is 95% of revenue. And the next thing they do is 2% of revenue, and when companies get more mature, it’s sometimes spreads out a little bit, but early on you find one thing that works really well. And that’s what you focus on.Nathan: [00:00:25] Today’s interview is with Byrne Hobart who writes The Diff. Now Byrne is a chartered financial analyst who loves writing about the intersection between finance and technology. What’s really interesting about his writing is that he’s read by basically the who’s who of Silicon Valley. So it’s not just, you know, a larger email list that we’re talking about today, but really we’re talking about writing the kind of quality content that, You know, billionaires are reading that.Like I first heard about him from Patrick Collison at Stripe. So this is the kind of thing that a lot of really important, really interesting people are paying attention to.So in this episode, we’re going to dive into how he launched his paid newsletter, how much he earns. He publishes five days a week.These are long form detailed con detailed articles that Bern is posting basically five days a week, which is, is a crazy consistency. So his writing process, what inspires them and so much more what’s that then.Byrne Welcome to the show.Byrne: [00:01:23] Great to be here.Nathan: [00:01:25] So I’ve been following your newsletter for awhile and I’d love if you just gave a quick intro from your side what you write about and why you find it interesting.Byrne: [00:01:35] Yeah, sure. So the idea is that I like reading history and I found that if you read We contemporary coverage of things that are happening at any given time you do get a lot of the details and then you get a lot of stuff that ends up being totally irrelevant And a lot of really interesting developments just are below the surface or they they matter in retrospect but no one really understood them at the time And so what I’m always trying to do which is a really high bar to reach is to write Right things today from a perspective that will still make sense it’d be relevant in the distant future So it’s basically trying to spot the important technology trends trying to spot what mattered what people thought mattered didn’t matter how those perceptions changed how how perception and reality have interacted and the way to do that is one to talk about financial markets because financial markets are Aggregating knowledge preferences