Ep 126 with Bryan Kramer, one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.  With over 300,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.  In January 2014, Bryan’s first book There is no B2B and B2C. Human to Human: #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number 1 buzzword for 2015 by The Writer.
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3 Key Points:

Self-publishing is effective for new authors.
Strike while an idea is hot.
Retain ownership of content.

Episode Notes: 

00:57 – Nathan’s introduction to today’s show
01:28 – Bryan’s recent book Shareology has sold 30,000 copies
02:28 – Ensure you have the time and passion before attempting writing
03:33 – There is no B2B and B2C. Human to Human: #H2H and Shareology
04:42 – Getting published vs self-publishing
06:35 – #H2H e-book published 4 days after the hashtag went viral
08:15 – Sold 15,000 copies
9:24 – Shareology published by Morgan James, retained ownership of content
10:32 – Lower advance with higher royalty structure
11:44 – BryanKramer.com
12:52 – The Famous Five

Resources Mentioned:

Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects.
There is no B2B and B2C. Human to Human: #H2H
Shareology
Morgan James publishers
com
Orbiting the Giant Hairball

Famous 5

Favorite Book?— Orbiting the Giant Hairball
What CEO do you follow?— Brene Brown
What is your favorite online tool?— Evernote
Do you get 8 hours of sleep?—Yes
If you could let your 20-year-old self know one thing, what would it be? You’re going to be fine, just chill dude.

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The Top is FOR YOU if you are:
A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)
STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)
An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)
The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.
 
Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop