Ep 142 Kimra Luna joins Nathan.
Kimra Luna is a personal branding and online business strategist who helps freedom-seeking entrepreneurs to stand out, captivate their audiences’ attention and monetize their authentic brands online.
In 2014 and after being on government welfare for over 4½ years, Kimra defied the odds grew her business from zero to $880k in sales in the less than a year.You can find Kimra on YouTube, Twitter, Pinterest and of course Facebook where she consistently provides advice and guidance to her group The Freedom Hacker’s Mastermind.
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3 Key Points:

Demand for sales on the internet usually grows exponentially right before closing hours.
Growing a community based on Facebook ads and other means can be achieved for less than 2$ per conversion.
For those just starting out, remember to go for it! Don’t hold back.

Episode Notes: 

01:00 – Nathan’s introduction to today’s show
01:44 – Kimra joins the show
01:54–  Kimra sells a signature program called Be True, Brand You
02:03 – In her first year of business, she made 880K in sales from the program
02:42 – Before the program, Kimra was a health and wellness food blogger
03:31 – Sales page for program not up currently – the program runs for short periods per year
04:00 – Kimra’s website was designed by Diane and Peach – it’s hand drawn
05:17 – Kimra goes over all her expenses for her program (facebook ads, team, copywriting, sales page, brand video, photoshoot)
07:23 – At first, Kimra’s ad revenue was used for previously familiar audiences
08:45 – In February, Kimra’s list was 10K-11K, by end of launch, 12K.
09:19 – Advertising for her webinar is kept below 2 dollars per conversion (people who saw it)
10:48 – Audience members usually purchased a product after watching 4 webinars
11:16 – 1500-2000 members register for each webinar, about half of them show up
11:30 – The webinars are about 90 minutes long and cover a wide variety of topics
12:03 – Kimra doesn’t do sales on the webinar event, but usually the demand is much more massive last minute   
13:07 – Luckily because most of Kimra’s list is in her Facebook community, she doesn’t have to email much
14:03 – The 2K digital course buys into a membership site with videos covering the ins and outs of online marketing – Kimra also answers individual questions from members
16:00 – Kimra grew her group and list simultaneously
18:13 – Famous Five

Related: Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.
Famous 5

Favorite Book?— Don’t have one
What CEO do you follow?— Nope, don’t have one
What is your favorite online tool?— Leadpages
Do you get 8 hours of sleep?— No, she’s got three children. (Whew!)
If you could let your 20 year old self know one thing, what would it be?— Go for it! Don’t hold back. Just go for it.

Resources Mentioned:

Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
Kimraluna.com – Kimra’s website
Diane and Peach – People who designed Kimra’s website
LeadPages – Kimra’s favorite online tool
Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.

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