Ep 144 Yanik Silver redefines how businesses is played in the 21st century as the intersection of more profits, more fun and more impact.  Starting with his first million-dollar idea at 3 o’clock in the morning, he has bootstrapped 7 other products and services to the 7-figure mark from scratch without funding, taking on debt or even having a real business plan.  Yanik’s story and businesses have been featured in WIRED, TIME.com, USA Today, SmartMoney.com, MSN Money, Entrepreneur, Fox Business News, WORTH.com and the Wall Street Journal among others.
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3 Key Points:

A business shouldn’t be just about earnings – it should have an aim that affects the world positively.
Self-publishing a book has some upsides like more flexibility and freedom.
Follow your heart when making a choice – it may not be an easy one, but you’ll likely make the right decision.

Episode Notes: 

01:00 – Nathan’s introduction to today’s show
01:33 – Yanik joins the show
02:18 – Frequently, customers want the fish handed to them, not to be taught how to fish.
03:04 – Yanik got a very early start in entrepreneurship, he was a cold-caller at 16.
03:47 – Printed Salesmanship by Robert Rucksten My first 65 years in advertising by
05:16 – Yanik respects the value of books especially since some authors put their expertise of about a decade in them.
06:42 – About 100K people have read Yanik’s books.
07:26 – Self-publishing gives the author more flexibility with timeline and control.
09:51 – Yanik sometimes disagrees with the use of the words “give back” because it implies guilt, that something should be returned.
10:34 – Yanik talks about Maverick 1000 and its impact fund.
11:23 – One of the topics the group talked about was the decline of bee populations and how entrepreneurship could positively impact the problem.
12:18 – The membership cost for Maverick 1000 is about 1,500$ a month and 10% of it goes into the impact fund, which goes into projects.
13:32 – Maverick 1000 is currently around 125 members – there’s another entrepreneurial group called Maverick Next which is all 25 years and under.
13:55 – The organization has used about 2 million to create some sort of impact on the world.
14:34 – Famous Five

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Famous 5

Favorite Book?— The Great Work of Your Life by Stephen Cope
What CEO do you follow?— Sir Richard Branson
What is your favorite online tool?— Trello
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?— Continue following your heart. It might not make an easy decision but it’ll make the right one.

Resources Mentioned:

Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
Maverick1000.com – Yanik’s Entrepreneur group
Yaniksilver.com – Yanick’s website
@yaniksilver – Yanik’s Twitter
Facebook – Yanik’s Facebook
The Great Work of Your Life by Stephen Cope
Trello – Yanik’s favorite online tool
Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.

 
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