Ep 160 Jenn Scalia, a single mom who started from rock bottom to creating a six-figure business. Listen as Nathan and Jenn talk about how she runs her business coaching entrepreneurs in marketing strategy.
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Bio
Jenn Scalia is a visibility strategist for entrepreneurs who want to make an impact. A self-professed introvert, and single mom, she went from rock bottom to creating a multi six-figure business. She’s known for her tough-love, no-BS style and helping business owners overcome their fears and share their message with the world.
3 Key Points:

A useful online tool known as a “Welcome Mat” can increase the number of website opt-ins from visitors.
Despite running a successful business, Jenn invests heavily into her education – a prudent practice.
It’s important to get smart about money (not just in the traditional sense) - play around with the mindset of finance and what it means to you personally.

Time Stamped Show Notes:

01:00 – Nathan’s introduction to today’s show
01:20 – Jenn joins the show
01:27 – Jenn sells business strategy and coaching for entrepreneurs through a paid membership and also in one-on-one sessions.
01:52 – She makes about 50K in revenue per month – sometimes hitting 100K.
02:54 – Most of her revenue comes from one-on-one coaching and mentorship. She also has a membership site that rakes in about 5-6K a month.
03:55 – The sit-down mentorship involves marketing strategy, funnels, email marketing, and social media strategy. Jenn is all about visibility and getting a message out.
05:01 – Jenn has two secrets. She works hard and is relatable.
05:47 – Membership currently costs 30$ a month and it’s going up to 47$ in a year. Every month, members get two master-classes from Jenn and a guest expert. 
06:22 – Membership perks also include a monthly Q&A and a private community (online forum on Facebook).
06:52 – Users stay an average of three months – Jenn offers a trial membership for people who’d like to try it.
07:42 – Jenn’s one-on-one mentorship costs 10K for four months. The price is increasing in January to 15K.
08:20 – Jenn finds her clients through her followers (tribe) and funnel.
09:12 – Jenn and Nathan talk about the usefulness of website ‘welcome mats’ that can increase website opt-ins.
10:22 – Jenn’s biggest expenses are the salaries for her online business manager and virtual assistant for 2K a month (combined) and 4K a month on advertising.
11:40 – Jenn’s spent about 6 figures on her education this year.
12:10 – Nathan and Jenn talk about Todd Herman.
14:14 – Famous Five

Resources Mentioned:

Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
Jenn Scalia – Jenn’s Website
Digital Welcome Mats – Increase opt-ins with this online tool
Facebook – Jenn’s Facebook
LinkedIn – Jenn’s LinkedIn
@jennscalia – Jenn’s Twitter
Todd Herman – CEO Jenn follows
30/30 – Jenn’s favorite online tool
Profit First – Book Jenn stands by

Famous 5

Favorite Book?— Profit First – by Mike Mikalowisk
What CEO do you follow?— Todd Herman


What is your favorite online tool?— 30/30


Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Get smart about money – play around with the mindset of finance and what it means to you personally.

Credits
Show Notes provided by M