Jenn Prochaska is our guest on the 307th episode of The Copywriter Club Podcast. Jenn is a copywriter who specializes in message strategy and websites. This episode is truly an inspiring journey as we hear how Jenn has navigated her way through addiction, motherhood, and scaling a thriving business. This episode will leave you with wisdom, practical business advice, and even a email marketing strategy…

Here’s how the episode goes:

Jenn’s 25 year background in sales and marketing and why she went from LA back to Cleveland.
The journey to getting sober and realizing the “cushy” job didn’t bring happiness.
Going back to school to get a Masters in creative writing and rediscovering old passions.
Making big changes in adulthood and investing in yourself.
Working for agencies, being a lead copywriter, and diving into freelance copywriting.
How tires helped her learn about educating an audience, urging them to care, and how to incorporate benefits.
Why is addiction misunderstood?
Doing better vs. doing different – is there a difference?
Jenn’s systems and processes to make hard decisions and being a successful integrator.
Being a good parent vs being a good business owner?
The aha advice Jenn got from Rob about writing expectations.
Getting permission to shut Shirley up (who the heck is Shirley?)
Mapping out workflows and finding holes in your process.
How Jenn created her unique framework and niched her business.
How Jenn’s support, community, and mentors have helped silence her limiting beliefs and strengthened her mindset.
Jenn’s morning routine as a parent and business owner.
Communication and boundaries – and how it helps Jenn become a better entrepreneur.
The power of the Think Tank community.
Jenn’s FORTY-week drip sequence? How did she do it?

Tune into the episode by hitting play or reading the transcript below.


































The people and stuff we mentioned on the show:
The Copywriter Think Tank
Kira’s website
Rob’s website
Jenn's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
Episode 82
Episode 270
Episode 301
Erin's website
Juliet's website
 
Full Transcript: