Eric Jorgenson is a writer, course creator, blogger, and podcaster. He is also on the founding team of Zaarly, an online marketplace for hiring home service providers.Eric has been publishing online since 2014, and operates a monthly newsletter. His business blog, Evergreen, has educated and entertained over a million readers.Eric is the author of The Almanack of Naval Ravikant: A Guide to Wealth and Happiness. Naval Ravikant is an entrepreneur, philosopher, and investor. Naval's principles for building wealth and creating long-term happiness have captivated the world.The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last ten years. It's a curation of his most insightful interviews and poignant reflections.Eric’s current project, Building a Mountain of Levers, teaches “how to accomplish superhuman feats by playing a different game — building leverage.”In this episode, you’ll learn:
The most important things to do when starting a newsletter
What leverage is, and how to use it to exponentially scale your business
How a random tweet blossomed into Eric’s best-selling book

Links & Resources
The Almanack of Naval Ravikant
Naval Ravikant’s podcast
@FAKEGRIMLOCK
Ben Caballero
Rework
Anything You Want: 40 Lessons for a New Kind of Entrepreneur
Peter Bevelin
Poor Charlie's Almanack: The Wit and Wisdom of Charles T Munger
Berkshire Hathaway Letters to Shareholders
Eric Jorgenson’s Links
Eric’s website: ejorgenson.com

Twitter: @EricJorgenson

Episode TranscriptEric: [00:00:00]Munger said the best thing a human being can do is to help someone else to know more. Everyone has something to teach. Everyone can participate as a student and as a teacher at different points in their lives. There’s always somebody who’s one step ahead of you to learn from, and always somebody who’s one step behind you that you can help.I think counseling and learning keeps us humble and keeps life exciting. Teaching is rewarding. The fact that we can all kind of be a part of it is really fun.Nathan: [00:00:29]In this episode, I talked to Eric Jorgensen, who is the author of one of my favorite books. It’s actually the book that I have gifted the most recently, and that is The Almanack of Naval Ravikant, which is a distillation of the wisdom writing podcast episodes of Naval. So Eric did this awesome project where you compile all this edited down into a book.And I know we talked about that at the end of the episode, but throughout the episode, we talk about online education, leverage—we spend a lot of time talking about leverage—which is sort of this thing that Naval has really made the centerpiece to a lot of his content that he’s produced.Eric has gone even further and produced a course on and talked about so much great stuff. Really important concepts that I think you’re really gonna enjoy. So I’ll get out of the way and we’ll just dive in.Eric, thanks for joining me.Eric: [00:01:18]Thanks for having me. You’re on like the Mount Rushmore of heroes of like bootstrappers, turned content creators, turned bootstrappers. So like I’m super excited to be talking to you in any context. This is going to be fun.Nathan: [00:01:30]Well, good. And now, now I’m curious who else is on Mount Rushmore?Eric: [00:01:33]I knew you were going to ask me that. And I don’t, I, I don’t know. I have not prepared for it, but we can start Photoshopping it up later.Nathan: [00:01:41]Yeah, exactly. That’d be a really good use of both of our time.Reading through all of your stuff online, you are obsessed with education, specifically online education. You’ve got Course Correctly where you’re like reviewing online courses with a friend of yours.You’ve got like there’s a lot going on and you truly care a lot about the details of online education, and I’m curious, like why, where does that come from? Where does the interest turn into obsession?Eric: [00:02:12]So long-term I think like going to Mars is awesome, and curing cancer is awesome, and like solving