In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I’ve learned so much from her, and it’s great to have her on the podcast.Laura started an online community and a course called Creating Fame. She’s done a bunch of stuff in the internet space. She’s one of the people who’s been doing it since the early days.She got into software with a company called MeetEdgar, which is a social media scheduling service, and grew it into a successful company before selling it. She recently started another company called Paperbell. Paperbell is the all-in-one software that solves all the problems of running a coaching and consulting business.There’s so much to learn from Laura. I love her direct, blunt style. She’s given me great advice over the years, and you get to tune in as we jump on a call, hit record, and start catching up.In this episode, you’ll learn:
Benefits of choosing a narrow niche for your business
Common branding mistakes to avoid when starting out
Laura’s advice for writing great copy
Tradeoffs between hiring freelancers and employees

Links & Resources
Mama Gena
MeetEdgar
Laura Roeder’s Links
Laura’s website

Follow Laura on Twitter

Laura is on Instagram

Paperbell
Follow Paperbell on Twitter

Paperbell is on Instagram

Follow Paperbell on Facebook

Check out Paperbell on Pinterest