48 min listen
077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
ratings:
Length:
64 minutes
Released:
May 22, 2023
Format:
Podcast episode
Description
Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.In this episode, you'll learn:
Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading.
The importance of authenticity in the homesteading world.
A rundown of Darrell’s various businesses.
The publication and publishing house, Homestead Living: what inspired it and where it’s going.
The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit.
The best marketing strategy according to Darrell.
Links & Resources:Homestead LivingHomestead Living on InstagramSchool of Traditional SkillsHomesteading FamilyGood People DigitalEverything Worth PreservingDarrell Vesterfelt Links:Darrell’s websiteFollow Darrell on LinkedInFollow Darrell on TwitterFollow Darrell on Instagram
Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading.
The importance of authenticity in the homesteading world.
A rundown of Darrell’s various businesses.
The publication and publishing house, Homestead Living: what inspired it and where it’s going.
The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit.
The best marketing strategy according to Darrell.
Links & Resources:Homestead LivingHomestead Living on InstagramSchool of Traditional SkillsHomesteading FamilyGood People DigitalEverything Worth PreservingDarrell Vesterfelt Links:Darrell’s websiteFollow Darrell on LinkedInFollow Darrell on TwitterFollow Darrell on Instagram
Released:
May 22, 2023
Format:
Podcast episode
Titles in the series (77)
005: Self-publishing with Justin Jackson, Sacha Greif, and Paul Jarvis (Part 2): This is part two of the live event Sacha Greif and I put together in August of last year. As a reminder, you can watch a video of the event here, and you can listen to part one here if you missed it. Enjoy part two of The Self-Publishing Hangout! Sacha, J by The Nathan Barry Show