In this episode, Troy interviews Darrell Evans the Co-founder and CEO of Yokel Local based in Las Vegas, United States. Darrell has set up his own business to help customers, especially CEOs, business owners, and the like in creating digital marketing strategies that ensure growth and the highest ROI. Darrell started to manage a digital marketing agency that provides digital marketing strategies, particularly for CEOs, business owners, and the like, after switching from multiple business ventures. Yokel Local started in 2011 and has been in operation for over 12 years. It was growing with over 6 FTEs and annual revenue of around 2 million dollars. Darrell has stated that starting a digital marketing agency necessitates preparing for the challenges and opportunities that come with it. “This is the hardest business I've ever had”, he says, “we are responsible for growing companies on platforms, but we don't own that change all the time. Yet, we are responsible for the result. That is why we're changing the model today to deliver the output consistently.” This Cast Covers: Managing a digital marketing agency focusing on helping their customers in four ways. Taking a traditional service business and productizing it. Starting in 2011 providing as the number one driver of their revenue and the number one driver of client's results in success. Learning the use of dynamic tools in the fast-paced digital arena with proven ROI. The formulation of “recipe” or “frameworks” to find the shortest sales cycle with the highest profitability in the first 60 to 90 days. Strategies that produce the highest ROI in the past 20 years. Business experience from a young age breakthrough the odds of business venturing. The perks of joining an entrepreneurial conference, fairs, and cast for successful business ventures. Learn how to attract an M&A market. Talks about being mindful of internal operational systems than scaling in a fast-growing business. Links: Darrell’s Linkedin Darrell’s Facebook Darrell’s Instagram Additional Resources: Yokel Local A Scrum Book by Jeff Sutherland     Quotes:  “Success is giving people fulfilling opportunities to explore their gifts and to have a ripple effect on their lives and their family.” —Darrell Evans “Make sure people have autonomy, to make mistakes, and to do things without repercussion. If we make a mistake, we try to learn from it.” —Darrell Evans “The money will never always be in one pot of gold in one spot, to take care of yourself along the way.” —Darrell Evans “There are seasons when you'll be extraordinarily out of balance so that you can have an ultimate life balance.” —Jim McMahon “You can start an entrepreneurial thing even if none of your friends are doing it.” —Darrell Evans