As I'm preparing for our writers retreat, I want to explain the value, the purpose, and why you should be doing these in your business as well. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What is going on, everybody? This is Russell Brunson. Welcome back to the Marketing Seekers podcast. Today, I want to talk to you guys about something I'm really excited for. I'm driving downtown to downtown Boise. We're going to Bruce Wayne's penthouse and we are going to be doing a writing here for the next today. So we'll talk about what that is, why we're doing it and how you can model this for your business as well. All right. So I'm pumped for today. It's something we've been talking about internally for almost a year now, doing a writing retreat. And I'm going to tell you kind of the backstory behind it, because the concept and the principle is just really, really cool. And I'm going to start trying to do this more often in our business. And we've done versions of it. If you look at when we first launched ClickFunnels, me and Todd and Dylan used to do we used to call these hackathons where they'd fly to Boise and we'd spend a week where we literally wouldn't sleep or do anything other than just work hard for a week and get stuff done. And it was a lot. But that's how ClickFunnels was born, in these times of concentrated insane amounts of effort and work and collaboration in a small group. And I actually miss those. I haven't been to those a long time. But we used to do them probably once a quarter. So Todd and Dylan would fly out here and we'd lock ourselves in a room and tell our wives that we weren't going to be able to hang out for a little bit and our kids and tell we love them and then we'd go and just work for a week straight. And it was awesome. But we haven't done those for a long time, which is cool. I get it. Life's changed. Things are different. But as we've been preparing for ClickFunnels 2.0, I know there's a lot of stuff to get done. And I'm sure you guys are the same way. You have a big project coming up, there's a million different tasks and things like that. And if you are like me or like most small entrepreneurs, especially if you're a solo entrepreneur, you are the copywriter, you're the designer, you're the funnel builder, you're the product creator. You're doing all the things, right? Because a lot of times we're shifting our focus and tasks back and forth and back and forth and back and forth, which is fine and understandable and necessary. But as you know, great things happen in times of radical imbalance, right? It's when you're focusing on one thing for a long time where connections start being made and ideas come out and things like that. And so for us, that's been always kind of a hard thing. Now that we've got a team of 400 plus people and it's a big operation, just to get everyone coordinated and to focus on a thing in there, everyone's kind of in their lanes doing their things. It's been really, really good. But as you know, good is the enemy to great. And we're creating something great. ClickFunnels 2.0 is the future. I mean, I don't want to be arrogant, but I think it's the future of the internet. At least the important part of the internet, which is entrepreneurs serving their people. Which all the other websites are pretty much pointless. The only ones that actually matter are the funnels, come on now. Anyway. Sorry, let me step back. So I want to talk about is just this concept of the writing retreat and where I learned it from. It was the very first time we actually hired the Harmon Brothers. And Harmon Brothers I think have done four videos for us now. And their process is really unique and cool. And so we're kind of modeling it for the next two days here. And I've heard about it before we ever had a chance to work with them. I heard rumors of, can y'all do the Squatty Potty one? And st