A cool little nugget I learned from Dan Kennedy that I think you're going to love! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, what's up, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm back in the Napoleon Hill room. Today I want to talk about one of the keys to successfully selling your own information products. All right. I've been hardcore binge-listening on Dan Kennedy because, you know what? Every month, I get a two-hour call with him to ask him any questions I want. Then from those calls, we turn it into the Magnetic Marketing Newsletter, which hopefully you guys are all subscribed. If not, you are crazy and you must hate money, or you just didn't know about it. If you didn't know about it, this is your chance. Go to nobsletter.com and go get subscribed. Anyway, I interview him for two hours and then I take that and I literally, myself, turn these things into an entire newsletter. Each newsletter takes me more than a day, which is eight hours times my daily rate, which is like $80,000. Eight hours times ... yeah. I mean, $80,000, $90,000 worth of my time goes into each issue, and there's two months. If you look at the value of those newsletters, they're insane. First off, make sure you stop everything and go and get those. That way you're getting two days of Russell's time each month to serve you, because I'm literally putting the best things we have in there. Each month there's something super powerful you can take, you can implement, and it should help you a lot. Anyway, there's the pitch, but the reason why I bring that up is because tomorrow is my call. I've got two hours with Dan. One of my hours, I'm talking specifically a lot about entrepreneurs and becoming a prime mover, and the mindset and the shifts and things you have to make to be successful as an entrepreneur, which is exciting. Then number two, I'm talking more about the information marketing business, which is something I kind of knew before I got into Dan Kennedy's world. I was selling information on how to sell potato guns, or how to make potato guns and things like that. When I got into his world, that was a big topic, because most people who ... you guys know the lineage of where this whole game started. Back in the day, it was Dan Kennedy and people. He was one of the first to really ... not the first to do information marketing, selling information products. Obviously, people have been writing books for thousands of years, but the person who first formalized this. What's interesting is, when I got into that world, what I saw was not so much just telling people how to make a potato gun, but they were people who were taking specifically Dan Kennedy principles into other markets, which is why I think it's called information marketing. How do we teach other people how to market their businesses? What he did strategically over the years which was really cool is that he made a whole bunch of little mini-Dan Kennedys in every market. I don't know if he did this knowingly or not knowingly, but it was really powerful and really strategic. He would have all these people come to his events. For example, Bill Glazer owned a menswear store, and then someone else owned an auto parts dealership. Someone else was a dentist and a chiropractor. The first phase he would do with people is he would help them to get their businesses more effectively and more efficiently. If you look at the different rungs of not the value ladder, but strategically where they were customers through ... and I've seen facts and documentation where Dan actually explains this. This isn't just my imagination. It's actually strategically thought through. The first phase was help existing business owners to market their businesses more effectively. That's phase number one. Then phase number two is then teach those people how to become inf