In this episode, Bill delves into the challenge of hiring the right marketing person for your company. He shares his insights on why most marketing people are not worth much to the company, and what to look for when hiring a marketing person who can actually generate results. Bill stresses the importance of the marketing funnel and the customer journey, and how the right marketing person can help walk potential customers through the process of understanding your company's value proposition. Whether you're a salesperson or a business owner, Bill offers valuable tips and strategies for making the right marketing hire for your company.Download our FREE Guide, "5 Reasons You Don't Have Enough Clients": http://5reasonsclients.comSubscribe to the Bill Caskey Podcast now! http://billcaskey.com