Should You Write a Book? Yes.

How to Call Higher Inside Companies by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

"Luke, You Gotta Get Your Mind Right": What is your "one line rule for success?" Your mindset is the master key to riches for you. How you believe dictates how you act - and how you act dictates your results. Bill shares some ways to think about your mental consturct of the world. He gives... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

12 min listen

The Problem with Our Upper Limits: Comfort zones are never, ever safe places. Is it possible that the fear of success is more common than the fear of fallure? Bill addresses what upper limits issues we face in business. He also gives you two books by Steven Pressfield that can hep you... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

9 min listen

Do You Really Understand Your Customer's World?: In this episode of The 2X Podcast, Bill goes on a mini-rant, (It's a mini-rant because you've not heard him go on a mega-rant before). It's about how you MUST change your point of view to match your customer's. When you do, awesome results happen.... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

13 min listen

How to Consume This 2X Content Correctly by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

10 min listen

The Right Price Conversation: Are you having the right "price conversation" with your prospects? I bet not. How would we know that, you ask? After working with sales people for over 30 years, Bill's witnessed the miss countless times. In this episode of The 2X Podcast Bill lays... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

13 min listen

Tools Good, But...: Tools are awesome BUT, they should never become the focal point for the selling process and your customer's journey through it. In this episode of The 2X Podcast, Bill deals with the use of sales and marketing tools WITHOUT such reliance on them as to... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

13 min listen

The False Assumptions We Buy Into: It's ridiculous how many assumptions we buy into throughout our life. Assumptions are healthy. They allow us to navigate the world while not thinking about each and every decision. HOWEVER, the curse of that is that we assume things to be true that... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

11 min listen

Letter in Pain: On this episode of The 2X Podcast, Bill reads a letter from a 2X Listener. It's a very vulnerable letter which requires a lot of courage to send in. Be sure to listen in to see if his letter resonates with you and your situation. ... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

6 min listen

Building the Right Plan For the Right Outcomes: Bill shares a simple (Bill is a simple guy) way to look at your present, your future, and the path between the two. Do we attend to our lives with the same determination we do when we build a house? No, we don't. The tool is simple and worth... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

11 min listen

The 5M's of Sales Success: Part 4 - Message: Does your message resonate with people? I mean REALLY RESONATE? No? Why is that? In this episode of The 2X Podcast, Bill outlines a helpful "message strategy" which will compel your prospects to BUY or....RUN! =========================================... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

12 min listen

Is it a Strategy or a Tactic?: If I had a dollar for everytime that topic came up - Strategy or Tactic -I'd be a rich man. In this episode of the 2X Podcast, Bill emphasizes the power of a good sales tactic, regardless of your strategy. He also suggests that people look down at... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

13 min listen

Should You Write a Book? Yes.: The thought of writing a book sounds overwhelming, doesn't it? If you want to 2X your business (or more), then thinking outside the proverbial box is essential. The way to think about this is "what would you do with a book, IF you had one?" In this... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

11 min listen

There is No Money in Being the "Hero": We all want to make more money - well most of us do. But, what is the proper "role" you must play in the sales process in order for that to happen? The most common miss is that the amateur sales person thinks they're the hero - and that will serve... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

14 min listen

Myth Busters: We talked a few episodes ago about false assumptions but in today's episode, we'll talk about Myths that we've bought into. As you hear these, some will sound familiar to you. When you can challenge your own beliefs, you will release an energy of... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

17 min listen

Transform-Transcend: What is your value about? Is it transactional only? Wow, we hope not. In this episode of The 2X Podcast, Bill lays out the three elements of the Value Spectrum for you to examine and see where you fall. The further to the right you move, the more... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

10 min listen

Are You Really Free To Achieve? by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

11 min listen

How To Sell A Premium Product: The second part of this is ..."In a Commodity World." Every seller we know faces this problem: "How do I better control my thinking and my actions so that I will command a premium price - in a world that is price-sensitive?" This is Part 1 of a 3 part... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

21 min listen

Remapping: If you're in a long selling cycle, things change all the way through - rapidly. Don't rely on ONE proces to carry the day. You must REMAP the process each time you meet. Your customer doesn't undestand your Macro Sales Process - they DO understand... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

9 min listen

The 5M's of Sales Success: Part 2 - Market: Once you have your mindset right, you can now move to getting your Market right. What Bill means by MARKET is that the clearer you can be at WHO your ideal target is, the more likely you are to acquire the client. On this episode of The 2X Podcast,... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

12 min listen

What's The Evidence You're Successful? by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

12 min listen

How do I best communicate my premium value when I face headwinds?: OK, so you don’t like my headline, huh? Well, I did it because in this episode, I address seven questions that I received following our last podcast. These questions tell me a story about the kinds of issues sales people face. And I like to... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

28 min listen

Battling Resistance: On this episode of The 2X Podcast, Bill gives you some simple ways to battle any resistance you encounter in the sales process. You battle resistance by a), knowing what it is, b) strategizing on how to minimize it upfront, and c) creating a process... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

9 min listen

The Money Value of Time: How do you assess your time? We all do different tasks that are anywhere from $10 hour to $1000 hour, or even more. How you invest your time is critical to doubling your results. But, how do you differentiate the low value activities from... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

11 min listen

Performance Theory and Growth: As a sales coach and trainer, Bill engages clients in an exercise upfront that lays out a "performance tract" that helps people think thorugh their goals and any roadblocks to those goals. He calls it "Performance Theory" and he shares it,... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

12 min listen

Addressing the Letter by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

10 min listen

Stop Being A Sleazy Salesperson: I know...no one thinks of themselves this way, do we? Unfortunately, it doesn't matter how WE see the profession of selling. It matters how our customers see it. And, regrettably, there are quite a few out there who have not gotten past the... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

28 min listen

How To Close The Sale by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

26 min listen

Rules, Tools and Attitudes - Part 1: This is a two part series on the proper Rules, Tools, and Attitudes to embrace to make a BIG difference in your income. Today's episode of The 2X Podcast is all about the Rules that Bill believes are essential to changing the game in sales today.... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

12 min listen

The 5M's of Sales Success: Part 5 - Mechanics: It's THE most overlooked part of sales training, but THE most important. The tactics and mechanics. It's easy to say "Just pick up the phone and talk." But, what exactly do I say? How do I begin? What is my tone? These are questions Bill deals with on... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

11 min listen

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Should You Write a Book? Yes.

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