In this episode, Bill takes you on a journey into the world of podcasting and its untapped potential for scaling leads. Say goodbye to traditional methods and hello to a direct avenue to your market. He breaks down the three podcast formats—solo, co-hosted, and guest—and guides you on equipment, recording, and editing. Discover how to create compelling content that addresses your audience's needs. He also gives you a 90-day challenge, offering a roadmap to attract inbound calls, form connections, and elevate your sales strategy. If lead generation is on your mind, tune in and transform your approach with podcasting. If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://billcaskey.com