Tools are awesome BUT, they should never become the focal point for the selling process and your customer's journey through it. In this episode of The 2X Podcast, Bill deals with the use of sales and marketing tools WITHOUT such reliance on them as to make the quality of the customer interaction suffer. He gives you a 5-Point Framework for how to keep your emphasis on the interaction. ========================================= Want to learn more about how to 2X your results? Visit the2xgroup.com to learn more and to watch a short video! Be sure to download Bill's 2017 Productivity Toolbox at billcaskey.com. =========================================