In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss:Have the principles for gleaning customer insight changed over the last 20 years?What makes an insight insightful?The 5 sources of data you need for meaningful marketing analysisWhat's the #1 obstacle that prevents customer insight from being gleaned?Why monthly or quarterly marketing targets might actually prevent remarkable marketingWhy getting outside of your comfort zone is a critical component in gleaning meaningful customer insightsReferenced on this episode:Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJtMarketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/[Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpnJolt by Richard Tyler: https://amzn.to/3voHyoo CONNECT WITH CHRISTINE / SOPHIA MARKETINGhttps://uk.linkedin.com/in/drchristinebaileyhttps://twitter.com/christinebaileyhttps://www.sophiamarketing.co.uk/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.