Alyssa Atkins, VP of Marketing at CareGuide, has mastered the art of smoke testing, automating and scaling user acquisition channels, down to a science. In this episode of Growth Marketing Today, find out CareGuide's 5-step process to exploring and scaling new marketing channels. You'll also learn what Alyssa looks for when hiring for her team (hint: it's not experience or a great resume!). For quotes and episode outline of this episode, go to https://growthmarketing.today/020 WHAT YOU'LL LEARN FROM THIS EPISODE Why she values and only hires marketers who have an entrepreneurial mindset As marketers, how to find the balance between hustling and high-impact activities CareGuide's 5-step process to smoke test, automate and scale user acquisition channels How Alyssa hires for their marketing team ABOUT ALYSSA ATKINS Alyssa Atkins is the VP of Marketing and early employee at CareGuide, which owns vertically focused marketplaces for everyday care services, such as CanadianNanny.ca, Housekeeper.com, Sitter.com, and 20 or so others. She takes a data-driven approach to discovering, automating, and scaling profitable marketing channels. Her strengths lay in hiring, scaling marketing channels, and analytics. Alyssa has basic proficiency in HTML, CSS, and SQL.