You’ve got the perfect idea for your esthetics business and now you must build the brand. Where do you start? Marketing on social media? Posting flyers on bulletin boards in coffee shops? In this episode of ASCP Esty Talk, Beauty Business Coach Crystal Ochemba-Powell takes the guesswork out of how to successfully build and grow your esthetics business. We discuss tactile and effective methods you can start doing RIGHT NOW to bring on your own business boom. We also touch on some things that may seem like a good idea at the time, but are in fact not effective strategies and end up wasting your time instead of saving it!   Special Offers: 50% off Pick My Brain Coaching Sessions Use Code: ASCP2021 Link: https://www.crystalngozibeauty.com/coachingpackages/pick-my-brain-session   $10 off Marketing Course: Use Code: BEAUTY2021 Link: https://www.crystalngozibeauty.com/coachingpackages   About Crystal Ochemba-Powell:    Crystal is an experienced licensed esthetician, makeup artist, business coach, and licensed continuing education provider with a combined 10 years of experience in both business marketing and the beauty industry. In addition to her esthetics license, she holds bachelor’s and master’s degrees in advertising and marketing.    During her career, Crystal has used her knowledge and experience to successfully build her own beauty business as well as the beauty businesses of other creative entrepreneurs, including barbers, cosmetologists, estheticians, and more.    When she is not servicing her own clients, Crystal enjoys training and coaching other beauty professionals on how to use proven marketing techniques to increase customer acquisition and conversions. She feels that her biggest asset is her ability to intersect her passion for both marketing and beauty with her signature training courses.    Connect with Crystal:    Website: www.crystalngozibeauty.com/coaching    Email: hello@crystalngozibeauty.com     Facebook: www.facebook.com/CrystalNgoziCoaching     Instagram: www.instagram.com/crystalngozicoaching    About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation’s largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.    ASCP Career Toolkits are a comprehensive career planning and support resource for estheticians. It includes compensation calculators and business start-up calculators, along with other valuable tools to help you evaluate the cost of starting your dream skin care business. Learn more at www.ascpskincare.com/career-toolkits.    Connect with ASCP:    Website: www.ascpskincare.com    Email: getconnected@ascpskincare.com    Phone: 800-789-0411    Facebook: www.facebook.com/ASCPskincare    Instagram: www.instagram.com/ascpskincare   About our Sponsor: Celluma Light Therapy   BioPhotas invites you to adopt their illuminating approach to total health and wellness through scientifically proven products based on NASA-researched technology. Led by a network of leading medical professionals, BioPhotas’s unwavering commitment to honesty, accuracy, and integrity aids them as they continuously improve and evaluate policies to develop the most innovative, effective, and safest products on the market.   Focusing on wound healing research in the labs of the prestigious Beckman Laser Institute at UCI, BioPhotas has demonstrated that Celluma promotes cell proliferation and cell migration. As trailblazers in this area of research, BioPhotas intends to further this research to support and demonstrate how Celluma could potentially be utilized to accelerate the closure of slow and non-healing wounds.   Website: www.celluma.com   Email: info@celluma.com   Phone: (714) 978-0080   Facebook: ww