Strong retail sales skills are more important than ever, as stay-at-home orders have proven. What is really holding you back from having amazing retail sales skills? Maxine Drake, well-known beauty business coach and contributing author of The Esthetician’s Guide To Outstanding Esthetics, asks all the questions you need to ask yourself. Poor retail sales numbers aren’t a result of clients’ lack of interest or income. Listen as we discuss how to improve your retail skills and in turn improve your retail sales.   To connect with Tracy Donley, ASCP Executive Director, click here    To join Associated Skin Care Professionals (ASCP) click here    Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411   If you are interested in adding Business Personal Property (BPP) insurance to your membership click here    Follow Associated Skin Care Professionals (ASCP) on Instagram    To access ASCP’s extensive Back to Practice guide, click here    Book: The Big Leap by Gay Hendricks    Book: Start with Why by Simon Sinek   Book: Profit First by Mike Michalowicz   Free resources, ebooks, blogs, and videos from Maxine Drake   Esthetician Inner Circle Membership—Your complete digital marketing & business-building training center. Let’s build, grow, and scale your business!   Do you need more clarity, accountability, step-by-step action plans, and an incredible group of esty-besties to help build your confidence? Register for the Beauty Business Summit—The premier event for licensed industry professionals. Social:   Maxine Drake on Instagram and Facebook   Beauty Business Summit on Instagram and Facebook