Guided by the values of hard work and determination instilled by her mother, ASCP 2024 Esty of the Year Ximena Juarez is a force to be reckoned with. Tune in to this episode of ASCP Esty Talk to hear Ella and Maggie ask Ximena about her start in esthetics, her business, and the advice she has for future esthies. ASCP Esty Talk with Maggie Staszcuk and Ella Cressman Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast hosted by Maggie Staszcuk and Ella Cressman. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire. About Ximena Juarez: Ximena is an immigrant from Colombia, she moved to the United States when she was 16 years old and she has been a Licensed Esthetician for 12 years.  She specializes in technology innovation, product care, and the newest anti-aging trends within the beauty industry. She is passionate about continuing her education and helping clients achieve their best skin. Ximena is an eager entrepreneur who seeks growth opportunities and loves sharing her experiences to help others achieve their own entrepreneurial dreams. She enjoys taking advanced esthetics courses to ensure she is providing the most updated information and treatments for her clients. Ximena proudly served 4 years in the United States Navy, receiving, the Sailor of the Year award. She is an avid fitness and health enthusiast who enjoys working out, hiking, and camping with her family.  She is instilling her love of the outdoors in her 2 children, Amanda and Emilio.   About Ella Cressman: Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie and esthetic cheerleader! As an international educator for Lira Clinical, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint and how that relates to the skin.   Connect with Ella Cressman:   LinkedIn: www.linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk: Maggie has been a licensed esthetician since 2006 and holds a bachelor’s degree in business administration from Stephens College. She has worked in the spa and med-spa industry and served as an esthetics instructor and a director of education for one of the largest schools in Colorado before coming to ASCP as the Advanced Modality Specialist.     Connect with Maggie:    P 800.789.0411 EXT 1636   E MStaszcuk@ascpskincare.com or AMI@ascpskincare.com   About our Sponsors   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy     Founded by botanical visionary Danné Montague-King, DMK is the World Leader in Paramedical Skin Revision™. Our revolutionary concept of REMOVE. REBUILD. PROTECT. MAINTAIN.® aims to match an individual’s biochemistry with the appropriate skin therapy. DMK believes that the origin of most skin conditions is a result of disharmony within the skin. Using the principles of biochemistry, DMK has formulated a range of Enzymatic Treatments and Home Prescriptives that encourage the skin to return to its most balanced and healthy state. For skin care professionals whose business depends on generating long-lasting clinically-proven results, DMK’s education-first approach has become essential