28 min listen
Positioning B2B Products so That Customers Find Them Obviously Awesome with April Dunford (GMT039)
Positioning B2B Products so That Customers Find Them Obviously Awesome with April Dunford (GMT039)
ratings:
Length:
54 minutes
Released:
May 16, 2019
Format:
Podcast episode
Description
April Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it's really a market positioning problem. They don’t really know the value their product is giving to the right target audience. April goes through her methodology in helping companies from startups to 40 billion dollar company just do that. For the show notes, tweetable quotes from April (there are so many!) and other goodies, go to https://growthmarketing.today/039
Released:
May 16, 2019
Format:
Podcast episode
Titles in the series (100)
GMT001: John Kyeremeh - Head of Growth at Obie.ai by Growth Marketing Today