10 min listen
987: The Power of Positioning: Tips To Finding Clarity
987: The Power of Positioning: Tips To Finding Clarity
ratings:
Length:
49 minutes
Released:
Nov 15, 2021
Format:
Podcast episode
Description
Positioning is fundamental to any business looking to provide clarity around competition, differentiation, and value. So why, then, do so many companies struggle with weak positions? We speak with April Dunford, Founder of Ambient Strategy, about her background in positioning and shares some of the common mistakes that companies make.What we discussed:Creating a methodology for positioning & avoiding trapsHow to fix weak positioning Deciding between an existing market category or creating a new oneCheck out this additional resource mentioned during the episode:Obviously Awesome by April DunfordThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
Released:
Nov 15, 2021
Format:
Podcast episode
Titles in the series (100)
724. News Flash: 3 Mergers and Acquisitions to Watch: <p><span style="font-weight: 400;">News flash! Things are heating up from a mergers and acquisition standpoint in the marketing space. </span></p> <p><span style="font-weight: 400;">From owning the B2B space to improving personalization in content mark... by Move: The Go To Market Podcast