15 min listen
929. Modern Strategies to Align Sales & Marketing
929. Modern Strategies to Align Sales & Marketing
ratings:
Length:
32 minutes
Released:
Aug 31, 2021
Format:
Podcast episode
Description
Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done. What are some measurable processes that organizations can integrate and objectively benefit from? In this episode, Jeff Davis, Associate Director of Business and Brand Strategy at AbbVie, discusses how to align sales and marketing more effectively to add value to every stage of the buyer’s journey. Jeff covers:Misalignment in an organizationThe modern buyer seller relationship has changedHelping buyers make decisionsThe buyer’s journey is not a lead handoff processCheck out these resources mentioned during the episode:Create Togetherness by Jeff Davismeetjeffdavis.comThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
Released:
Aug 31, 2021
Format:
Podcast episode
Titles in the series (100)
739. How to Build a Killer B2B Brand: <p><span style="font-weight: 400;">The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff.</span></p> <p><span style="font-weight: 400;">According to Edward For... by Move: The Go To Market Podcast