3 min listen
55. Scaling Agile Marketing using SAFe
55. Scaling Agile Marketing using SAFe
ratings:
Length:
50 minutes
Released:
May 17, 2023
Format:
Podcast episode
Description
With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning. The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not) Investments that marketing teams/organisations must make to scale agile marketing successfully. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. References The Scaled Agile Framework The Agile Marketing Manifesto Contact Melissa Reeve Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam.
Released:
May 17, 2023
Format:
Podcast episode
Titles in the series (67)
01. Introducing Lean Mean Marketing Teams: Why this is your must-listen podcast for building high-performance marketing teams by CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes