48 min listen
747. Thomson Reuters Uses These 5 Strategies to Run Their ABM Program at Scale
747. Thomson Reuters Uses These 5 Strategies to Run Their ABM Program at Scale
ratings:
Length:
25 minutes
Released:
Dec 7, 2020
Format:
Podcast episode
Description
95%.
That was her 2018 win rate.
When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact, ABM’s in her title: She’s the Director of Account-Based Marketing at Thomson Reuters.
She came on this episode of the #FlipMyFunnel podcast to discuss her incredible 5 step process that led to this amazing win-rate.
Jillian works with every part of her company to ensure #OneTeam, pulling from her experience in sales and global marketing at various companies. (Jillian also has an MBA from Findlay.)
That was her 2018 win rate.
When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact, ABM’s in her title: She’s the Director of Account-Based Marketing at Thomson Reuters.
She came on this episode of the #FlipMyFunnel podcast to discuss her incredible 5 step process that led to this amazing win-rate.
Jillian works with every part of her company to ensure #OneTeam, pulling from her experience in sales and global marketing at various companies. (Jillian also has an MBA from Findlay.)
Released:
Dec 7, 2020
Format:
Podcast episode
Titles in the series (100)
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