31 min listen
749. The Top 3 Priorities of a CMO Who Raised $103M with $1.6B In Valuation
749. The Top 3 Priorities of a CMO Who Raised $103M with $1.6B In Valuation
ratings:
Length:
30 minutes
Released:
Dec 7, 2020
Format:
Podcast episode
Description
Do you have a Department of Customer Love?
Maybe that should be one of your marketing priorities heading into the new year.
In this episode of the #FlipMyFunnel Podcast, we spoke to Jen Grant about the culture at Looker, her top priorities as the Chief Marketing Officer, and how Account Based Marketing is related to these priorities.
Maybe that should be one of your marketing priorities heading into the new year.
In this episode of the #FlipMyFunnel Podcast, we spoke to Jen Grant about the culture at Looker, her top priorities as the Chief Marketing Officer, and how Account Based Marketing is related to these priorities.
Released:
Dec 7, 2020
Format:
Podcast episode
Titles in the series (100)
744. How Optymyze Defines TAM and Measures ABM: <p><span style="font-weight: 400;">The idea of ABM is really about alignment. It's about focusing. It's about concentrating on the group of accounts that are going to provide the highest value to your business. To flesh out the concept of ABM, we broug... by Move: The Go To Market Podcast