The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this perspective is accurate? As marketers, it's essential for us to drop our egos every once and awhile, and look at ourselves in the mirror. Whether it's crafting engaging campaigns, refining branding, or unleashing creativity, we need to ask ourselves: What is the ultimate goal beyond just "selling more"?This week's episode features Scott Logan, SVP of Marketing and Demand Generation at Connex One. We will delve into the intricacies of marketing strategy for sales-oriented organizations, covering aspects such as team alignment, marketing operations, and measurement.It's an episode you don't want to miss!