Is the full funnel AIDA model for marketing outdated?  We believe it is, and here is why:  Marketers & sales teams for years, have been making customers buy on their terms, by forcing them through a curated user journey.  Marketers and sales teams need to shift to building strategies based on how today's buyers want to buy.Join Zach and James and our special guest Andy as we talk through how a shift in mentality can help you scale revenue more efficiently.