In this week's episode of Digital Banter, Scott Konopasek and Brandon Beck  from Mint Measure engage in a lively debate about the role of web analytics in media attribution. Join us as we challenge the traditional approach of using web analytics tools for measuring website performance and media impact.In this episode, we discuss how we have been brainwashed by Google Analytics to believe that this free tool is the single source of truth for all web analytics reporting and media attribution.  We also dive deep into the future of attribution with detailed discussions around the future of 3rd party cookies, google antitrust lawsuits, and alternative analytics tools