39 min listen
From Silos to Synergy: Bridging the Gap Between Brand Strategy and Product Marketing
FromDigital Banter
From Silos to Synergy: Bridging the Gap Between Brand Strategy and Product Marketing
FromDigital Banter
ratings:
Length:
52 minutes
Released:
Feb 24, 2023
Format:
Podcast episode
Description
In this week’s episode we delve into the topic of incorporating brand into product marketing with our special guest, Melyssa Rossman, Head of Brand Strategy. We explore the differences between product marketing and brand marketing, the challenges of creating a balance between the two, and the reasons behind the disconnect that often exists in B2B brands.
Released:
Feb 24, 2023
Format:
Podcast episode
Titles in the series (65)
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