“People buy from people”... That is great, but what does that actually mean? How does it change our strategy?In this week’s episode, we delve into the essence of this concept and explore actionable steps to leverage it. While content strategy traditionally emphasizes messaging, addressing customer pain points, and creating comprehensive Ideal Customer Profile (ICP) and persona documents, there is a crucial piece that often goes overlooked: the messenger. We dissect content strategy into four distinct pillars: Brand Generated ContentMarket Generated Content… Influencer content?Employee Generated ContentCustomer Generated Content. Join us as we examine the types of content that align with each category and uncover the significance of choosing the right messenger to deliver messages that foster trust. Tune in to gain invaluable insights into building a content strategy that resonates with your audience and establishes lasting trust.