Life would be easy if we had to sell only to one ideal customer profile and buyer persona. Most companies sell to multiple ideal customer profiles. That makes the job of a marketer much harder. These profiles could vary based on industries, roles, product groups, etc. But what is so hard about managing multiple customer profiles? Well, each customer profile has its needs in terms of what they like about their buying preferences and the messaging that will resonate with them the most. Each customer profile may have its own journey, even if they might be buying the same product or service offering. If you don't map the journey of each customer profile individually, you might struggle to get results from your eCommerce efforts, even if your overall messaging may be OK.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss how to manage multiple customer groups. We discussed the differences between the traditional vs. the digital world and how the challenges differ in both settings while the problem of multiple personas exists in both worlds. Finally, we discussed the best practices of segmentation and identifying the user personas for several categories, including logged-in vs. non logged users or buyers vs. users. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.