Everyone has their preferences of how they shop and search. This makes the job of eCommerce companies harder as they can only do so much to understand customer preferences and align them with their product catalog. But if you streamlined your guided navigation and personalization, it could also be a competitive advantage for companies. The more personalized experience you could provide to your customers, the higher their affinity with your brand.In today's episode, our guest, Ben Rudnick, shares his insights into how companies can increase their revenue by improving the findability and searchability of their product lines. He also discusses concepts such as exponential design and reindexing. Finally, he describes the process of how artificial intelligence can be used to assist with guided navigation and how that can improve the personalization for your eCommerce customers. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.