Creating good content takes time, effort, and investment. But targeting the right content for the right target buyer and prospect is even harder. Because how do you know which prospect might care for which piece of content? Also, even if they might care about a specific topic today, they might move on from that topic in the future. And this makes engagement marketing super hard. But artificial intelligence is changing that in helping curate content and distributing to the appropriate channels as per the preferences of your readers.In today's episode, our guest, Erica Salm Rench, shares her insights on how AI can be used to improve customer engagement. She also discusses the challenges around email marketing and how AI can reduce the time in compiling the newsletters in an automated fashion to reduce the costs of marketing. She also shares her insights into the technical underpinnings of the AI technology of her platform and the emerging AI trends and technologies that will change how we interact with our customers.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.