Email has always been the most predictable channel to drive your customers back to the funnel for eCommerce or digital-savvy companies. Email keeps them engaged and provides opportunities for them to get the best out of their investments and the additional purchases they might be able to make through cross-sell and upsell. Also, with the advancements in Artificial intelligence and recommendation technologies, the new tools are able to recommend exciting workflows that may not have been possible before because of disconnected datasets and siloed systems. Since the newer artificial intelligence technologies can process both structured and unstructured data, the need to have consistency across datasets is not as relevant. So what do eCommerce companies need to know about modern architecture and tools and creating email strategies based on that?In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss email marketing strategies for E-commerce. We discussed the difference between transactional vs. promotional email and the use cases for ecommerce email marketing strategies that companies might not be utilizing just yet. Finally, we covered how the identity of visitors can be tracked across channels and systems to capture email events and triggers through their entire lifecycle, as well as the newer technologies and trends that can be utilized to tap into more sophisticated use cases for email marketing. For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.