The game has completely changed when it comes to serving customers in the new world of e-commerce. The personal touch that existed in the traditional world may not exist in the e-commerce world. The customers also operate in self-serve mode, so they need a lot of information to research and make decisions. You might think that the role of salespeople may not be relevant in the new world of e-commerce, but their role is even more relevant as they need to become coaches and provide the same hand-holding as they would get in the traditional world.In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise implementing e-commerce websites to discuss customer service strategies. We also discussed the challenges with e-commerce customer service and how it differs from traditional customer service. Finally, we discussed the effective ways of measuring customer service and the newer trends and technologies available to improve customer service.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.