While a retail business might seem straightforward, it has its nuances, which is probably why it's often referred to as a labor of love. Either you love it or hate it. With COVID and changing consumer behavior, the lines keep blurring in the traditional retail supply chain with the ever-increasing complexity of business processes and evolving need for better digital systems to provide the customer experience needed for the modern and ever-changing retail industry. In today's episode, we have our guest Paul Sklar who takes us through the retail industry's deep dive. He also walks us through how the industry operated in the past and what retail executives need to know about the changing landscape for the retail industry due to changing customer expectations and increasing need for a better and comprehensive customer experience than siloed thinking.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.