S1E11 – The Retail Avengers & The Legions of LoyaltyWelcome to Season 1, Episode 11 of The Retail Razor Show!As a retailer transforming your business post-pandemic, where do you stand on customer loyalty and loyalty programs?The Retail Avengers team is back for a topic so big, and so challenging, we brought in TWO special guests to tackle the future of loyalty in retail: Erin Raese, co-founder of Loyalty 360, a cutting-edge association for research, best practices, and networking opportunities for loyalty practitioners, and now the global SVP of revenue for Annex Cloud; and Alicia Esposito, VP of Content for Retail Touchpoints and a fellow RETHINK Retail top retail influencer!Together the team covers a wide range of loyalty topics, while hosts Ricardo & Casey wrap up with a few key thoughts on the latest technology trends driving the future of customer loyalty. Don’t be surprised if they dig into web3, NFTs, and crypto before the end of this pod!Have you heard the news! We’re up to #20 on the Feedspot Top 60 Retail podcasts list, so please keep those 5-star reviews in Apple Podcasts coming! With your loyal help, we’ll be moving our way up the Top 20 in no time! https://blog.feedspot.com/retail_podcasts/Meet your hosts, helping you cut through the clutter in retail and retail techI’m Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, a Top 12 ecommerce influencer, advisory council member at George Mason University’s Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.And I’m Casey Golden, CEO of Luxlock. Obsessed with the customer relationship between the brand and the consumer. I've spent my career on the fashion and supply chain technology side of the business. Now I slay franken-stacks!The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorJoin our club on Clubhouse: http://bit.ly/RRazorClubListen to us on Callin: https://bit.ly/RRCallinSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS1E11 The Retail Avengers & The Legions of Loyalty [00:00:20] Show Intro[00:00:20] Ricardo Belmar: Hello. Good morning. Good afternoon. And good evening, whatever time of day you're listening. Welcome. Welcome to season one episode 11 of the Retail Razor Show. I'm your host Ricardo Belmar a two years in a row, RETHINK Retail top retail influencer and lead partner marketing advisor for retail and consumer goods at Microsoft.[00:00:38] Casey Golden: And I'm your co-host Casey Golden CEO of Lux lock. I've been obsessed with the relationship between the brand and the consumer. The experience is everything. I spent my career on the fashion and supply chain side of the business. Now I'm slaying Franken stacks to power the future of commerce.[00:00:53] Ricardo Belmar: So Casey, we are back to another Clubhouse session. This time, the topic was loyalty. Understanding and building customer loyalty, both with, and without loyalty programs. And keeping with our recent themes on innovation and leadership, our Retail Avengers crew brought in not one but two leading experts on the subject of loyalty to really dive into how loyalty needs to transform in the industry.[00:01:16] Casey Golden: This was another really killer clubhouse discussion. I'm a retention girl. So really building that loyalty and you're right. It, it was so big. We had to bring in two guests. First, we had co-founder of loyalty 360, a cutting-edge