S1E6 – The Retail Avengers vs The Trials of Digital Transformation & Innovation, Part 1Welcome to Season 1, Episode 6, the sixth episode of The Retail Razor Show!I’m your host, Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University’s Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.And I’m your co-host, Casey Golden, CEO of Luxlock and slayer of retail frankenstacks!Together, we’re your guides on the retail transformation journey. Whether you're thinking digital and online, mobile, or brick & mortar stores, we’ll help you cut through the clutter!For episode 6 we’re letting the Retail Avengers fly solo, sans guests, and dive into understanding the tailwinds of digital transformation and innovation in retail. Why is this so important for retailers, and how can retailers best develop a culture that supports digital transformation and innovation? Plus, we dig into how retailers can introduce outside ideas into that culture in a positive manner. This is the first of a two-part series on digital transformation and innovation!And big news! Our podcast is holding strong on the Feedspot Top 60 Retail podcasts list! We’re sitting strong at #21, so please do give us a 5-star review in Apple Podcasts or Spotify Podcasts if you like the show! With your help, we’ll be on our way to a Top 10 spot! Check it out here: https://blog.feedspot.com/retail_podcasts/The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorJoin our club on Clubhouse: http://bit.ly/RRazorClubListen to us on Callin: https://bit.ly/RRCallinSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS1E6 The Retail Avengers vs The Trials of Digital Transformation & Innovation, Part 1[00:00:20] Show Introduction[00:00:20] Ricardo Belmar: Hello. Good morning. Good afternoon. Good evening. No matter what time of day you're listening , welcome, welcome to season one episode six of the Retail Razor Show. your host, Ricardo Belmar a RETHINK Retail, top retail influencer partner marketing advisor for retail and consumer goods at Microsoft.[00:00:36] Casey Golden: And I'm your co-host Casey Golden, CEO of Luxlock, obsessed with the relationship between a brand and a consumer. I've spent my career on the fashion and supply chain technology side of the business slaying franken-stacks. [00:00:49] Ricardo Belmar: So for this week, we're changing the pace a bit. This episode and the Retail Avengers fly solo, so to speak, sans guests, and specifically Jeff Roster joined me for the first part of the discussion. And then you can joined us Casey, talk about the future of digital transformation and innovation in retail.[00:01:05] is part one of a two-part discussion. And for this week we focused on understanding the challenges in corporate culture for retailers.[00:01:13] Casey Golden: The pandemic really changed the situation for retailers around innovation and digital transformation, Ricardo. Corporate cultures have changed down to the DNA of their organization. [00:01:23] Ricardo Belmar: Yeah, that's so true. Casey, and one area that's really introduced a massive change in that DNA and culture is in the IT budget. And we're not talking. How much retailers spend on infrastructure or the lights on with all their legacy systems. Now we're talking about the amount of budget spend on just pure innovation and trans